Question
What's the difference between holographic foil and lenticular printing?
Answer
Holographic foil and lenticular printing both create eye-catching effects, but they work in completely different ways. One plays with light and shine, the other with depth and motion.
| Holographic foil | Lenticular printing | |
|---|---|---|
| Effect | Shifting rainbow shine and reflections | 3D depth, or an image that flips as you tilt it |
| How it works | A metallic foil with a micro-pattern that scatters light | A ridged lens sheet over interlaced images |
| Feel | Flat, shiny surface | Slightly textured, ribbed lens |
| Best for | Logos, accents, premium shine | Depth, motion, or before-and-after reveals |
Choose holographic foil when you want reflective sparkle, and lenticular when you want the image itself to appear to move or have depth. They can even be used on different pieces of the same brand kit.
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