Question
What is 32 pt. stock weight suitable for?
Answer
Card thickness is measured in points (pt), where one point equals one-thousandth of an inch. At 32pt a card is roughly twice the thickness of a standard 16pt card, which gives it a stiff, substantial, premium feel in the hand.
That extra thickness makes 32pt a good fit for pieces that should feel high-end or hold up to handling:
- Luxury or executive business cards
- Cards with painted or colored edges, where the thick core shows the edge color
- Premium invitations and announcements
- Membership, loyalty and VIP cards that get repeated use
| Weight | Feel |
|---|---|
| 14pt / 16pt | Standard, everyday card |
| 18pt | Noticeably sturdier |
| 32pt | Thick, rigid, luxury weight |
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