Question
What paper stocks work best for real estate business cards?
Answer
For real estate, a thicker stock makes the strongest impression. A card that feels hefty and rigid tells clients you pay attention to details, which is exactly the signal you want before a listing conversation.
| Stock | Feel | Best for |
|---|---|---|
| 14pt / 16pt | Similar to a credit card, sturdy | Everyday professional cards, budget-friendly runs |
| 32pt ultra-thick | Roughly three times a standard card, rigid and hefty | Premium first impressions and high-wear pockets |
- Pair a heavy stock with a soft-touch matte or silk finish for a premium, tactile feel.
- Cards that feel substantial get kept in a wallet instead of tossed, so your contact stays with the client.
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