Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What paper stocks work best for real estate business cards?
Answer
For real estate, a thicker stock makes the strongest impression. A card that feels hefty and rigid tells clients you pay attention to details, which is exactly the signal you want before a listing conversation.
| Stock | Feel | Best for |
|---|---|---|
| 14pt / 16pt | Similar to a credit card, sturdy | Everyday professional cards, budget-friendly runs |
| 32pt ultra-thick | Roughly three times a standard card, rigid and hefty | Premium first impressions and high-wear pockets |
- Pair a heavy stock with a soft-touch matte or silk finish for a premium, tactile feel.
- Cards that feel substantial get kept in a wallet instead of tossed, so your contact stays with the client.
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