Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What is the difference between standard and premium business cards?

Answer

The gap between standard and premium cards is mostly weight and finish, and you feel it the instant you hold one.

TypeStockFinishes
Standard14pt or 16ptGloss or matte coating
Premium32pt ultra-thickSoft-touch, spot UV, painted edges
  • Extras like painted edges and soft-touch coatings signal a higher-end brand.
  • The difference reads as substance, which is why premium cards get kept.

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