Emma Davis
Emma Davis Print Production Specialist at 4OVER4.COM
Question

What are the best practices for what to put back business card?

Answer

The back works best with one or two strong elements and plenty of breathing room, not a repeat of the front.

  • Pair a QR code with a short tagline, or a logo with a tight services list.
  • Use high-contrast colors and keep type at 7pt or larger.
  • Leave generous white space so the single message lands.
  • Make the back complement the front instead of echoing the same details.

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