Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How do I lay out the back of a card so one message lands?
Answer
The back works best with one or two strong elements and plenty of breathing room, not a repeat of the front.
- Pair a QR code with a short tagline, or a logo with a tight services list.
- Use high-contrast colors and keep type at 7pt or larger.
- Leave generous white space so the single message lands.
- Make the back complement the front instead of echoing the same details.
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