Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Which card format is cheapest, and is cheapest the best value?
Answer
Standard sizes on 14pt or 16pt stock are the most affordable route, and cost rises as you move toward custom shapes and specialty materials.
| Option | Relative cost |
|---|---|
| Standard 14pt or 16pt | Lowest |
| Custom size or die-cut | Higher |
| Clear plastic or 32pt ultra-thick | Highest |
- Standard cards start at just a few cents each in larger runs.
- The cheapest card is not always the best value, since the one people keep is the one that works.
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