Do business cards actually help with first impressions?

They can, because people size each other up within the first few seconds of meeting. A well-made, good-looking card extends that early impression past the handshake and raises the odds that someone follows up. The card's weight, finish, and design all feed into how professional you come across.

• First impressions form fast, so anything you hand over is part of the read.
• A quality card keeps working after the conversation ends, sitting in a wallet or on a desk.
• Thickness and finish signal care. A flimsy card can undercut an otherwise strong meeting.
• Clean, legible design makes it easy for someone to remember who you are and reach back out.