What Staples bookmark printing actually is
Staples is an office supply chain with a print counter, and a bookmark there is what the counter can make of it: a small flat piece cut from the stocks on hand, ready quickly, priced per piece. For a dozen bookmarks needed this afternoon, that convenience is real. The reason to look further is what a bookmark actually is: the rare piece of print marketing that gets used daily for months, which means the object's durability and feel are the entire message.
How a bookmark line answers
4OVER4.COM treats the bookmark as a product family. Standard bookmarks carry the volume, gloss laminated and velvet laminated versions seal the piece, and soft touch, suede, silk, kraft, metallic, plastic and metal bookmarks cover the rest. The whole bookmarks range runs on one order flow.
The proof step
At two inches wide, a drifting margin or a clipped bleed shows at once, and a tassel hole in the wrong spot spoils the batch, so every run gets a free proof first.
Who orders bookmarks by the box
Authors at signings, libraries and schools with reading programs, which as non-profits get 25% off for life, and bookstores that drop one in every bag.


















