St. Patrick's Day Promo Print Set: 3 Print Picks That Fill the Room
March 17 rewards the businesses that were visible in February. This set is the short list of print that does that work: one piece to reach strangers, one to thank the regulars, and one that leaves with every customer and keeps selling long after the green has come down.
The St. Patrick's Day promo print set is three pieces used in sequence. Postcards go out about three weeks ahead to carry a dated offer to people who have never visited. Greeting cards land the week of the holiday to invite the customers you already know. Bookmarks sit at the counter and go home in every bag, keeping your name in circulation once the day is over. All three print in-house at 4OVER4.COM with live pricing.
The picks
The three pieces, priced live
Start here. These are the three formats worth printing for a March promotion, in the order you will use them. Each price below is a live starting point that moves with quantity, size, stock, and finish once you open the configurator.
Design and print help
Keep all three pieces on brand
The set only works if a customer who sees the postcard on Monday recognizes the bookmark on Saturday. Same green, same logo placement, same offer wording, three different formats.
How they work together
Print in the order the calendar moves
Each piece owns a stage of March. Reach comes first, relationships come second, and retention comes last, which is exactly the order you should hand these out.
Put the date and the offer in mailboxes and on counters while people are still deciding where they will spend the holiday.
Hand or mail a real card to the customers you already know, with a private invitation that reads like a favor rather than an ad.
Drop a bookmark in every bag so the visit leaves the building with them and shows up again in a week on a nightstand.
1. Bookmarks: the giveaway that goes home and stays there
Almost every free thing a shop hands out on a holiday ends up in the bin before the customer reaches the car. A bookmark is the rare exception. It is narrow, it is sturdy, and it has an obvious job, so it gets slipped into a book, a planner, or a bag pocket instead of thrown away. That single behavior is what makes it the cheapest long-tail reminder in this set.
Use both sides. The front carries the holiday artwork and your logo, the back carries the thing you actually want remembered: your hours, your address, a QR code to the booking page, or a standing offer with no expiry. Because the piece survives the season, an offer without a hard deadline outperforms a dated one here. Print in a gloss or matte finish that resists thumbing, and keep the type large enough to read at arm's length.
Fill a small tray at the register and instruct staff to add one to every bag without asking. A giveaway that requires a conversation gets skipped on a busy day, and March 17 is the busiest day you will have all month.
2. Greeting cards: the piece that talks to people who already like you
A greeting card is the only piece in this set that does not look like advertising. It arrives folded, it has weight in the hand, and it is the format people already associate with being thought of rather than sold to. That difference is worth paying for, which is why this piece carries the highest starting price of the three and usually returns the most per unit.
Send it to the list you already own: regulars, past clients, the accounts that reorder, the neighbors who send you referrals. Write the inside like a note, not a promotion. One warm line about the season, one specific invitation with a date, and a signature. If you want a second piece of the campaign to work harder, look at the timing ideas in 5 St. Patrick's Day marketing ideas before you write the copy.
Order envelopes and cards at the same time and address them by hand if the list is under a few hundred. Hand addressing is slow, it is also the single biggest reason a card gets opened instead of stacked with the junk mail.
3. Postcards: the offer that reaches people who have never walked in
The postcard is the reach piece. It needs no envelope, it gets read whether or not anyone means to read it, and it goes out cheaply enough to blanket a few blocks or a mailing list without flinching at the count. If any single piece here is going to bring you a face you have not seen before, it is this one.
Design it as one offer, not a menu. A dated headline, one image, the redemption window, and your address. Keep the back half clear so the message survives the mailing panel, and give the offer an end date that lands on or just after March 17 so urgency is built into the paper. Layout ideas from 10 St. Patrick's Day poster and flyer design ideas translate directly to this format, since both live or die on one focal point.
Print more than you think you need. Postcards are the piece you leave at the counters of neighboring businesses, tuck into every outgoing order, and hand out at the event itself, and running out on the second day is a far more expensive mistake than over-ordering by a few hundred.
Specs and pricing
Anchor the set: postcard specs and live pricing
The postcard sets the stock weight and coating the rest of the set should echo, and it is the piece you will order in the largest quantity, so start your numbers here.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 50 | 33.0¢ | $16.48 |
| 100 | 24.2¢ | $24.16 |
| 200 | 15.9¢ | $31.86 |
| 300 | 12.8¢ | $38.45 |
| 400 | 11.3¢ | $45.04 |
| 500 | 10.3¢ | $51.62 |
| 600 | 9.89¢ | $59.31 |
| 700 | 9.57¢ | $67.00 |
Wally explains the set
Three pieces, one March, printed to be remembered
Wally has watched a lot of holiday promotions come and go, and the pattern never changes: the shops that get busy on March 17 put something in people's hands weeks earlier. He treats the postcard as the invitation, the greeting card as the thank you, and the bookmark as the souvenir. Print all three at once, keep the green and the logo identical across them, and one holiday quietly turns into a year of recognition.
Shop the St. Patrick's Day collection →See it in use
Real promotional print work, produced in-house
Explore more
Where to go next
By the numbers
One set, printed to make March count
Common Questions
Common questions about the St. Patrick's Day promo print set
What is the St. Patrick's Day promo print set?
It is a curated group of three print pieces chosen to work as one March campaign instead of three separate purchases. A postcard carries the offer out to people who do not know you yet, a greeting card speaks privately to customers you already have, and a bookmark rides home in the bag and keeps working for weeks. Each one is priced live and printed in-house.
When should I print and distribute each piece?
Work backward from March 17. Postcards want to be in hands or mailboxes roughly three weeks out, while people are still choosing where to go. Greeting cards land the week of the holiday, when a personal note stands out most. Bookmarks should be at the counter before your first busy day so nobody leaves empty-handed. Order all three together and the timing sorts itself out.
Do I need all three pieces to run a good promotion?
No, and plenty of shops start with one. But the three cover different distances: the postcard travels to strangers, the card deepens a relationship you already have, and the bookmark buys you shelf life after the day ends. Running only one of the three usually means you reach new people and never bring them back, or you delight regulars and never grow past them.
How do I make a seasonal promotion look like my brand and not a clip-art holiday?
Pick one green and treat it as an accent next to your existing brand color rather than a replacement for it. Keep your logo, your typeface, and your usual layout, then let the holiday show up in a single graphic element and the copy. Repeat the same offer wording on all three pieces. The result reads as your shop celebrating the day, which is far more persuasive than generic shamrocks.
What should the offer on the postcard actually say?
Give it a number, a date, and a limit. A specific discount or bundle that expires on March 17 or the weekend after gives people a reason to act instead of filing the card away. Name the thing you want them to buy rather than everything you sell, put your address and hours where the eye lands last, and keep the back clean enough that a staff member can write on it.
What does the full set cost to print?
Every piece is priced live on its own product page, so quantity, stock, size, and finish move the number in front of you before you order. As a starting point, the bookmarks and postcards both begin at $16.48 and the greeting cards begin at $56.02. Larger runs bring the unit cost down sharply, which is why printing the season in one order usually beats three small reprints.
Can I reuse this set for other holidays?
Yes, and most shops do. The formats are seasonal only in the artwork you put on them, so the same three-piece structure carries into spring promotions, summer events, and the winter rush. Keep the layout files, swap the color and the offer, and reorder. That is how a single March campaign quietly becomes a yearly system.
Get Started
Ready to own March 17 in your neighborhood?
Print the full set at 4OVER4.COM and the postcard, the card, and the bookmark arrive together, matched in color and ready to hand out while the holiday is still ahead of you.
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