The 12-Piece Realtor Open House Kit That Turns Drive-Bys Into Buyers
An open house lives and dies on foot traffic, and foot traffic starts with what people see at the curb and carry home in their hands. Here is the 12-piece print kit that gets your listing noticed, gets buyers in the door, and keeps your name in their pocket after they leave.
The realtor open-house kit is 12 print pieces that work as a system: yard signs, directional signs, a-frames, feather flags, and a vinyl banner pull traffic in from the street, flyers and brochures give visitors something to take home, business cards and a branded sign-in table make you memorable, and postcards, invitations, and door hangers turn the surrounding neighborhood into weekend foot traffic. Order them together in one look and every piece reinforces the others.
The picks
The 12-piece open-house kit
Start here. These are the 12 pieces to order together, each priced live from the 4OVER4.COM configurator. Design them once with our free design templates or the online designer, add free proofs so you can approve every file before it prints, and pull the whole set from the Real Estate Collection.
The plan
The open-house print timeline
The kit works best on a schedule. Here is when each piece earns its keep, from the first mailer to the moment the last visitor walks out with a flyer.
- 1
Two weeks out: order the kit as one job
Lock your colors, logo, and headshot once, then order signs, flyers, postcards, cards, a banner, and door hangers together so every piece matches and lands before the weekend. Start from our free design templates or the online designer to keep the whole kit on brand.
- 2
One week out: mail and hang the pre-invites
Send Just Listed postcards to the surrounding blocks and leave door hangers on the nearest streets so the neighborhood knows the date before the sign ever goes up.
- 3
The day before: stage the outside
Plant yard signs at the curb and the closest corner, string the OPEN HOUSE banner where drivers will catch it, and set directional signs on the approach roads.
- 4
1. Real Estate Yard Signs: The sign that turns a drive-by into a walk-in
A yard sign is the one piece of your kit a buyer sees before they ever meet you. Planted at the curb and again at the nearest corner, it does two jobs at once: it points cars to the door and it says, plainly, that this house is for sale and worth stopping for.
Print it big, keep the phone number legible from a slow-rolling car, and clip on a rider that reads OPEN SATURDAY so weekend traffic knows the door is unlocked. For the details on layout and what your city will actually let you post, read our guide to real estate yard sign rules and design tips.
2. Real Estate Flyers: The spec sheet buyers actually take home
By the time someone has walked three houses on a Saturday, the rooms start to blur together. A real estate flyer is what keeps yours from disappearing. One page, the best photo up top, the numbers that matter (price, beds, baths, square footage), and your name and face at the bottom so the follow-up call has a person attached.
Stack them on the kitchen island and let every visitor leave with your listing in hand. A quick lesson in how to design flyers keeps the one page from turning into a cluttered one.
3. Real Estate Postcards: The neighborhood knows before the sign goes up
Postcards are how you farm the blocks around your listing. A Just Listed card in mailboxes a week before the open house turns curious neighbors into foot traffic, and a Just Sold card after closing quietly tells the whole street who moved that house.
Mail them, hand them out at the door, or both. Pair postcards with our USPS EDDM mailing service and you can blanket an entire carrier route without buying a single address.
4. Real Estate Business Cards: The handshake that outlives the visit
Everything else in the kit is about the property. Your card is about you. It is the piece that ends up in a wallet, on a fridge, in the hands of the buyer's sister who has also been thinking about selling.
Put your headshot on it so people connect the card to the face from the doorway, keep the back clean for a handwritten note, and never work an open house with an empty stack. For layouts worth keeping, see our real estate business card ideas for agents.
Customize real estate business cards → or browse the full range
5. Real Estate Brochures: For the listing that deserves more than one page
When a home carries a higher price tag, a single flyer can undersell it. A folded real estate brochure gives you room to tell the whole story: a full-bleed exterior on the cover, the kitchen and primary suite inside, a floor plan and neighborhood notes on the back.
It reads as an investment in the property, which is exactly the impression a move-up buyer is looking for. If you are choosing a fold, our guide to common brochure sizes and fold options lays out the choices.
6. Vinyl Banners: The 'we're open' signal you can see from the corner
A yard sign says the house is for sale. A banner says the door is open right now. Strung along the porch rail or the fence line, a weatherproof vinyl banner reading OPEN HOUSE TODAY with an arrow catches the drivers your smaller signs miss.
Add grommets, hang it in two minutes, roll it up when you leave, and reuse it every weekend for the length of the listing. It is the loudest, cheapest attention you can buy at the curb.
7. Real Estate Door Hangers: The invitation your competitors never send
A day or two before the open house, walk the surrounding streets and leave a door hanger on every knob: your neighbor is opening their doors Saturday, come take a look. It is the most personal piece in the kit and the one most agents skip.
Neighbors are nosy in the best way, and some of them know exactly who they would love to move in next door. A stack of door hangers turns that curiosity into weekend traffic.
Customize real estate door hangers → or browse the full range
8. Open House Signs: The directional trail from the main road to the door
One sign at the house is not enough if the house sits three turns off the main road. A set of open house signs planted at every corner between the traffic and the listing builds a trail a buyer can follow without touching their phone, and every sign along the way is another chance to pull in someone who was not even looking.
Print a batch with arrows in both directions, stake them the morning of, and collect them on your way out. The same set works every listing you run, all season, which makes it one of the cheapest traffic sources in the whole kit.
9. Real Estate a Frame Signs: The sidewalk stopper that works both directions
An a-frame sign earns its spot where lawns end and sidewalks begin: the corner lot, the townhouse row, the condo entrance where a staked sign has nowhere to go. Its two faces catch walkers and drivers coming from either direction, and its weight keeps it standing where a light sign would be flat on the ground by noon.
Because it folds and moves in seconds, the a-frame follows the action: the corner in the morning, the driveway during the showing, the trunk on the way home. Swap the panel from open house to just listed and one frame covers the whole season.
Customize real estate a frame signs → or browse the full range
10. Open House Invitations: The listing that arrives like an event
For the premium listing or the twilight showing, a printed open house invitation does what a flyer cannot: it makes attendance feel like being on a guest list. Mailed or hand-delivered to the neighbors, your past clients, and the buyers already circling, it frames the showing as an occasion rather than a walk-through.
Keep the card as polished as the property, the date and address unmissable, and the tone personal. A few dozen invitations, aimed at the right doors, routinely out-pull a few hundred flyers on the listings where presentation is the pitch.
11. Feather Flags: The motion at the curb that says open right now
Signs sit still, and by the third weekend the neighborhood has stopped seeing them. A pair of feather flags at the driveway adds the one thing a static sign cannot: motion. The flutter reads as happening now from a block away, and buyers follow it to the door the way they follow a grand opening.
Flags set up in minutes, break down into the trunk, and travel from listing to listing all season. Keep the wording to OPEN HOUSE and your brand color, because at flutter speed a single word is all anyone reads.
12. Table Throws: The sign-in table that looks like a brokerage, not a folding table
Every open house has a table: the sign-in sheet, the flyers, the cards, the water. A branded table throw turns that bare folding table into the front desk of your brokerage, with your logo facing every visitor at the exact moment they write down their contact details.
One washable throw covers the whole season of open houses, plus the home-buyer seminar and the community fair booth. It is the difference between a table someone set up and a presence someone built, for the price of a single piece.
Wally maps out your open house
12 pieces, one job: get them in and get remembered
Wally treats an open house like a relay. The banner and yard signs grab the drivers, the door hangers and postcards warm up the neighborhood, and the flyers, brochures, and your business card make sure nobody forgets the address once they leave. Order the whole kit in one look and 4OVER4 prints it on stocks built to survive a weekend at the curb.
Build your open-house kit →Specs and live pricing
The numbers behind the kit
Two kinds of pieces, two ways to price them. The outdoor signs are sized by the square foot, so their range shows up in the options you configure. The take-home paper pieces price out per unit, so their range shows up as a quantity ladder. Here is a look at both, straight from the 4OVER4.COM configurator.
| Quantity | Price Per Unit | Total |
|---|---|---|
| 50 | 79.1¢ | $39.54 |
| 100 | 57.1¢ | $57.11 |
| 200 | 37.3¢ | $74.69 |
| 300 | 28.6¢ | $85.68 |
| 400 | 24.4¢ | $97.76 |
| 500 | 21.8¢ | $108.75 |
| 600 | 18.7¢ | $112.03 |
| 700 | 16.5¢ | $115.33 |
| Quantity | Price Per Unit | Total |
|---|---|---|
| 50 | 33.0¢ | $16.48 |
| 100 | 24.2¢ | $24.16 |
| 200 | 15.9¢ | $31.86 |
| 300 | 12.8¢ | $38.45 |
| 400 | 11.3¢ | $45.04 |
| 500 | 10.3¢ | $51.62 |
| 600 | 9.89¢ | $59.31 |
| 700 | 9.57¢ | $67.00 |
Start with these
Order the essentials
Short on time? These three pieces are the fastest way to make an open house feel put together. Add the rest of the kit when you are ready.
See it in use
Real yard signs, printed in-house
Explore more
Where to go next
Why realtors print with us
A print partner built for the weekend rush
Common Questions
Open-house printing questions, answered
What print materials do I need for a real estate open house?
A complete open-house kit has 12 pieces working together: yard signs, directional open house signs, a-frames, feather flags, and a vinyl banner to pull traffic in from the street, flyers and brochures for visitors to take home, business cards and a branded sign-in table so people remember you, and postcards, invitations, and door hangers to warm up the surrounding neighborhood before the doors open. You do not have to run all 12 every time, but the more of the kit you use, the harder your listing is to ignore.
How far in advance should I order my open-house materials?
Aim to place the whole order about two weeks out so everything arrives in one shipment and matches. That leaves time to mail Just Listed postcards and hang door hangers roughly a week before the event, then stage your yard signs and banner the day before. Ordering the kit together, rather than piece by piece, is the easiest way to keep the branding consistent and the timeline calm.
What should a real estate open-house flyer include?
Keep it to a single page: your strongest exterior or hero photo up top, the numbers a buyer scans for (price, bedrooms, bathrooms, and square footage), a short line or two on what makes the home special, the address, and your name, headshot, and phone number at the bottom. The goal is a leave-behind a visitor can still make sense of that evening after touring several homes.
Are yard signs and banners weatherproof enough to reuse?
Yes. Yard signs are printed on rigid weather-resistant stock meant to stand outdoors for the length of a listing, and vinyl banners are built for repeated outdoor use. Add grommets to a banner so it hangs quickly, then roll it up and store it between weekends. A single durable banner will usually outlast the entire open-house run.
Can I mail postcards to a whole neighborhood without a mailing list?
You can. With USPS Every Door Direct Mail (EDDM) you choose the carrier routes around your listing and the post office delivers to every address on them, so you never have to buy or manage a list of names. Our EDDM guide walks through the sizes, requirements, and costs so your Just Listed and Just Sold cards land in the right mailboxes.
How do I keep every piece looking like one brand?
Decide on your colors, one type pairing, your logo, and a single headshot before you design anything, then repeat all four across every piece. Starting from a shared set of design templates or the online designer makes that repetition automatic, and ordering the full kit in one job means the yard sign, the flyer, and the business card all come off the same look.
Get Started
Ready to print your open-house kit?
Bring your brand to 4OVER4.COM and order every piece in one look, from the sign at the curb to the card in a buyer's pocket. Adjust size, stock, and finish and watch your price update live.
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