Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What are TapCards and how do they work?
Answer
TapCards are cyber-physical cards that pair a printed card with an embedded NFC chip to unlock a digital experience with a single tap. There are no apps to install and no QR codes to scan, so a phone tap is all it takes.
- Each card holds a uniquely labeled NFC chip that opens content when tapped by a phone.
- The linked content can include exclusive music and mixes, behind-the-scenes footage, fan polls, and artist announcements.
- They double as premium proof-of-attendance keepsakes for events and shows.
- Artists use them as a physical format for sharing music and staying connected with fans.
In short, a TapCard is a collectible physical card that acts as a doorway to personalized, tap-to-open digital content.
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