What are TapCards and how do they work?

TapCards are cyber-physical cards that pair a printed card with an embedded NFC chip to unlock a digital experience with a single tap. There are no apps to install and no QR codes to scan, so a phone tap is all it takes.

• Each card holds a uniquely labeled NFC chip that opens content when tapped by a phone.
• The linked content can include exclusive music and mixes, behind-the-scenes footage, fan polls, and artist announcements.
• They double as premium proof-of-attendance keepsakes for events and shows.
• Artists use them as a physical format for sharing music and staying connected with fans.

In short, a TapCard is a collectible physical card that acts as a doorway to personalized, tap-to-open digital content.