Jordan Kim, 4OVER4 labels, packaging and sustainability voice (illustration)
Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM

Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Can the rewind direction of roll labels affect pricing?

Answer

Rewind direction describes which way your labels face and unwind as they come off the roll. It is worth paying attention to, because the direction you choose can affect your roll label pricing.

  • Rewind direction sets how each label is oriented as it feeds off the roll
  • Certain directions can change the setup, which is why they may affect the price
  • Match the direction to your applicator, whether you apply labels by hand or by machine, to avoid misfeeds and reprints
  • If you are unsure which direction your equipment needs, check before placing the order

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