Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What paper stocks can I choose for postcards?

Answer

Postcards come in a wide range of paper stocks, so you can match the feel to your brand and message. Beyond the everyday options there are specialty materials that change the whole tactile experience.

  • Card weights from 14pt and 16pt up to a heavy 32pt for a premium, rigid feel.
  • Standard finishes in gloss and matte for classic looks.
  • Specialty stocks like kraft, linen, and uncoated for texture and personality.

With dozens of paper types to choose from, each thickness and finish creates a different impression in the recipient's hand. Pick the stock that reinforces the message, glossy for photo-driven promos, uncoated or kraft for a more natural, handmade feel.

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