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Jordan Kim, 4OVER4 labels, packaging and sustainability voice (illustration)
Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM

Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Can I get double-sided printing for clear labels?

Answer

Clear labels are usually printed on one side, since they are applied directly to a surface. The transparency of the film does open up a distinctive technique that mimics double-sided printing.

  • Standard: a single printed face that shows through the film.
  • Reverse print: printing on the adhesive side so the artwork reads through the front, creating a layered look on glass containers.

Reverse printing gives a polished, glass-mounted appearance, but it requires artwork prepared specifically for that method, so plan the file setup in advance.

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