Jordan Kim, 4OVER4 labels, packaging and sustainability voice (illustration)
Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM

Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Are your beer and wine labels waterproof?

Answer

Yes. Beer and wine labels intended for bottles that sit in ice, coolers, or humid cellars should be printed on waterproof materials so they hold up when wet. Standard paper labels wrinkle and lift, while the right synthetic stock stays crisp.

  • Waterproof vinyl resists soaking, ice baths, and condensation without peeling.
  • Moisture-resistant laminate protects ink from smearing and adds scuff resistance during handling.
  • Strong permanent adhesive keeps labels flat through a cold, wet chill.

If bottles will be submerged or iced for long periods, choose a vinyl face stock with a gloss laminate for the best durability.

On premium wine labels, the two fully waterproof options are White Vinyl Permanent and Clear Label Permanent, both plastic films. Paper label stocks suit bottles kept at room temperature, not ice buckets or heavy condensation.

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