Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What paper stocks can I choose for newsletters?

Answer

Newsletters come in a wide range of paper stocks, so you can match the feel to your audience and your budget. Lighter uncoated text weights keep mailing costs down and are easy to write on, while heavier coated cover stocks make photos and color pop.

  • Uncoated text weights feel natural and matte, easy to read and ideal for text-heavy issues.
  • Gloss coated stocks keep ink on the surface for sharp, saturated images.
  • Matte and silk coated stocks give a refined look with less glare.
  • Heavier cover weights add a premium, durable feel for flagship or keepsake issues.

As a rule of thumb, choose lighter text stocks for frequent, high-volume mailings and step up to coated cover stocks when the newsletter needs to look and feel more premium.

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