Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What paper stocks can I choose for newsletters?
Answer
Newsletters come in a wide range of paper stocks, so you can match the feel to your audience and budget. Lighter uncoated text weights keep mailing costs down and are easy to write on, while heavier coated cover stocks make photos and color pop.
- Uncoated text weights: natural and matte, easy to read, ideal for text-heavy issues and handwritten notes or addressing.
- Gloss coated stocks: keep ink on the surface for sharp, saturated images.
- Matte and silk coated stocks: a refined look with less glare.
- Heavier cover weights: a premium, durable feel for flagship or keepsake issues.
| Goal | Recommended stock |
|---|---|
| Lowest mailing cost | Lighter uncoated text weight |
| Balanced everyday mailer | Midweight uncoated or a light gloss text weight |
| Polished leave-behind for lobbies and events | Heavier coated stock |
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