What if I'm not sure which category my project falls under?

When you are unsure where a project fits, start from the end use rather than the product name. How and where the printed piece will be used usually points straight to the right category.

• Goes in a hand: look at marketing materials like cards, flyers, and postcards.
• Goes on a wall or outdoors: look at signs and banners.
• Wraps a product: look at labels and packaging.
• Still stuck: a print specialist can recommend a product based on your goal, quantity, and budget.

Framing the decision around the job, not the jargon, keeps you from over-thinking the catalog.