Can I print Rack Cards double-sided?

Yes, and double-sided is the standard for rack cards. Using both sides roughly doubles your messaging space for very little added cost, so there is rarely a reason to leave the back blank. The tall, narrow format gives you two full panels to work with.

• Front: a bold headline and main image to grab attention as people scan the rack.
• Back: supporting details such as pricing, a map, testimonials, hours, or contact information.

A common layout is one strong visual hook on the front and the practical, decision-making details on the back, so the card works whether someone glances at it or picks it up. Splitting your message across two sides also keeps the design uncluttered while still saying everything you need to say.

Add a QR code on the back so someone who picks up the card can act on it right away from their phone.