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Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

How would you describe your Standard Finish?

Answer

The Standard Finish is a layer of coating applied after printing on any coated stock. It carries a medium, semi-gloss shine, so it is brighter than a matte or uncoated surface but softer than a full high-gloss or UV coating. Think of it as the balanced middle option that suits most everyday print jobs.

  • Applied over coated stock after the ink is laid down, sealing and protecting the printed surface.
  • Semi-gloss sheen: colors look crisp and slightly punchy without a mirror-like glare.
  • A safe default when you are unsure which coating to choose for cards, flyers, or postcards.
  • Choose a gloss, matte, or laminated finish instead when you want a more specific look or feel.

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