Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What happens when I print one side in color and the other in black and white on business cards?

Answer

Yes. You can print one side in full color and the other in a single ink (usually black), and it costs less than printing full color on both sides. You choose the ink setup on the product page when you build your order.

OptionFrontBackNotes
4/1Full color (CMYK)Black ink onlyLower cost, great for text or a logo on the back
4/4Full color (CMYK)Full color (CMYK)Full color both sides
4/0Full color (CMYK)BlankNo printing on the back
  • 4/1 keeps the front vivid while trimming the price of the reverse side.
  • Set your back-side art up in grayscale so it prints cleanly as a single black ink.

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