Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Can I get both matte and glossy finishes on the same business card?

Answer

Yes, you can combine matte and glossy on a single card using spot UV. It lays a glossy, slightly raised coating over specific areas while the rest of the card stays matte.

  • Spot UV - a targeted gloss coating on chosen elements like your logo or name.
  • Contrast - the shiny spots pop against the matte background.
  • One card, two textures - no need for two separate print runs.

It is a popular way to draw the eye to a logo or headline without making the whole card glossy.

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