Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What drives the price of a custom sticker?
Answer
Custom sticker pricing tracks four things, and smaller formats always cost less per piece than large ones.
| Factor | Effect |
|---|---|
| Size | 1 to 2 inch stickers are cheapest per unit, large-format decals cost the most |
| Shape | Standard squares and circles are cheaper than custom die-cuts |
| Material | Paper is cheaper than vinyl, but vinyl lasts far longer |
| Quantity | Bulk orders drop the per-unit price substantially |
| Finish | Specialty finishes add a little |
Nail down your exact size and material to see where a run lands.
Size alone changes the cost: in the same material and finish, a 2 x 2 inch sticker always costs less per piece than a 4 x 6 inch one, because it uses less material and ink.
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