Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What is aspect ratio?
Answer
Aspect ratio is the proportional relationship between a design's width and height. Matching your artwork's ratio to the product size keeps everything looking the way you intended.
- Prevents stretching: the image is not squeezed to fit.
- Prevents cropping: nothing important gets trimmed at the edges.
- Prevents white space: no unexpected blank margins.
- How to check: compare your file's width-to-height against the product's dimensions before you upload.
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