How many scratch off cards should I order for a promotion?

For a scratch off promotion, order more cards than the number of people you expect, since running out mid-campaign looks worse than having a few left over. A good rule is to add a buffer on top of your expected audience.

• Plan for roughly 10 to 20 percent more cards than your expected participants.
• Not everyone will take or use a card, but stock-outs create a poor impression.
• Many promotions land in the range of 500 to 5,000 cards per cycle.
• Size the run to your reach across in-store handouts, mailers, and events.