Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM
Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How many branded touches should a kraft box have?
Answer
Good kraft packaging looks intentional, not busy. Start with a box that fits your product snugly so nothing shifts in transit, then add one or two branded touches and let the natural brown surface do the rest.
- Fit first: a snug box protects the product and photographs better than a half-empty one.
- Two accents max: a sticker seal plus a printed hang tag is plenty. More starts to look cluttered.
- Test your ink on kraft: colors read differently on brown paper than on white, so proof a sample before a bulk run.
- Lean into contrast: black, white, and metallic accents pop against the natural kraft tone.
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