Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Which local marketing statistics should I track for my campaigns?
Answer
Track the numbers that connect spend to actual customers, not vanity metrics. A few core figures tell you whether a campaign is working and where to put the next dollar.
| Metric | What it tells you |
|---|---|
| Response rate | How many people act on your materials |
| Cost per acquisition | What you spend to win each new customer |
| Customer lifetime value | What each customer is worth over time |
- Make print measurable: add a unique coupon code or QR code so you can tie offline pieces to online conversions.
- Compare over time: watch trends across campaigns rather than judging a single mailing.
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