Marcus Chen, 4OVER4 print marketing voice (illustration)
Marcus Chen Print Marketing Strategist at 4OVER4.COM

Marcus is our print marketing voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What segment of the print market is growing fastest?

Answer

Packaging is the fastest-growing part of the print market, and e-commerce is the main reason.

  • Online retail has driven demand for custom boxes, mailers, and shipping materials
  • Branded unboxing has turned packaging into a marketing surface
  • Short-run digital printing makes custom packaging affordable for small brands
  • Labels and stickers ride the same wave as product branding expands

If you sell physical products, packaging and labeling are where print spend is growing fastest.

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