What printing methods work best for small businesses?

For a small business, the smartest print budget starts with the pieces that do the most work per dollar and grows from there. A sensible starting kit looks like this:

• Business cards on a thicker stock, 16pt or 32pt, to make a strong first impression.
• Postcards for direct mail campaigns that reach a defined local audience.
• Stickers for packaging and low-cost brand touches.
• Specialty finishes like foil accents to stand out without a large budget.

Most small business owners order 250 to 500 units per product to start, which keeps the initial spend low while leaving room to reprint once a design proves itself.