Question
What percentage of restaurants close within five years?
Answer
Roughly 80% of restaurants close before their fifth anniversary, and the steepest losses come early. Making it through the first couple of years is the hardest part.
| Milestone | Outcome |
|---|---|
| Years 1-2 | Steepest closures |
| By year 5 | ~80% closed |
- Survive year three: restaurants that get past it have much better long-term odds.
- Brand consistency helps: a strong identity and steady marketing separate the survivors.
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