Question
What percentage of healthcare marketing budgets goes to print?
Answer
Most healthcare practices put a meaningful share of their marketing budget into print, generally somewhere between 15 and 25 percent. Practices focused on local patient acquisition tend to land at the higher end, since print performs strongly in geographic targeting campaigns.
That budget usually spreads across a handful of dependable pieces:
| Print piece | Typical role |
|---|---|
| Direct mail postcards | Reaching new patients in a defined radius |
| Brochures | Explaining services in the waiting room and at referrals |
| Appointment cards | Reducing no-shows and reinforcing follow-up visits |
| Branded office supplies | Everyday brand reinforcement across the practice |
The reason print holds its share is response rate: for local reach it tends to outperform digital, which is why patient-acquisition-driven practices keep spending on it.
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