Marcus Chen Print Marketing Strategist at 4OVER4.COM

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Question

What percentage of healthcare marketing budgets goes to print?

Answer

Most healthcare practices put a meaningful share of their marketing budget into print, generally somewhere between 15 and 25 percent. Practices focused on local patient acquisition tend to land at the higher end, since print performs strongly in geographic targeting campaigns.

That budget usually spreads across a handful of dependable pieces:

Print piece	Typical role
Direct mail postcards	Reaching new patients in a defined radius
Brochures	Explaining services in the waiting room and at referrals
Appointment cards	Reducing no-shows and reinforcing follow-up visits
Branded office supplies	Everyday brand reinforcement across the practice

The reason print holds its share is response rate: for local reach it tends to outperform digital, which is why patient-acquisition-driven practices keep spending on it.

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What percentage of healthcare marketing budgets goes to print?

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