What makes different types of printing effective for marketing?

Each printing method brings a different strength to marketing, so the "best" one depends on the effect you want. Some methods win on color consistency at scale, others on personalization or a tactile feel that makes people hold on to the piece.

• Offset: consistent brand color across large campaigns, ideal for high volumes.
• Digital: variable data and personalization that lift direct mail response.
• Letterpress: a deep, tactile impression that turns a business card into a keepsake.
• Wide-format inkjet: large trade-show and event graphics that read from across a room.