Why does a buckslip work inside a fundraising mailer?

In a fundraising mailer, buckslips work by standing apart from everything else in the envelope. A donor reads the main appeal letter, then picks up the slip as a distinct object, and that physical separation creates a second, deliberate moment of attention on your ask.

• Separate touchpoint: a standalone slip earns its own beat of attention beyond the letter.
• Very low cost: buckslips are cheap to print, so more of each donation goes to the mission.
• No added postage: tucked into a mailing you are already sending, they add nothing to postage.
• Focused ask: the small format keeps one clear giving prompt front and center.

That combination of low cost and a fresh point of attention makes buckslips one of the highest-return print tools a nonprofit can add to a mailer.