What happens if my business ignores gift certificate expiration laws?

Ignoring the rules is far more expensive than following them. Enforcement can come from multiple directions at once.

• Fines and penalties for improper expiration or fee terms.
• Private lawsuits, sometimes as class actions.
• Enforcement actions from state attorneys general.
• Classification as an unfair or deceptive trade practice in some states, which carries heavier penalties.
• Reputation damage that outlasts any single case.

Getting terms right at the start is the cheapest form of insurance. This is general information, not legal advice.