What exactly is a Ripcard?

A ripcard is a single printed card built with a perforation running through it, so one card cleanly separates into two usable pieces. It is a simple format that does double duty, common in promotions where the recipient keeps one part and acts on the other.

• Structure: one card, one perforated line, two functional halves.
• Typical uses: a coupon plus a loyalty card, an event pass plus a stub, or a keep-and-share pairing.
• Why premium stock matters: a heavier stock means both halves still feel solid after the tear instead of flimsy or ragged.
• Design tip: keep important text and barcodes well clear of the perforation so nothing lands on the tear line.