Jordan Kim, 4OVER4 labels, packaging and sustainability voice (illustration)
Jordan Kim Labels, Packaging & Sustainability Editor at 4OVER4.COM

Jordan is our labels, packaging and sustainability voice, built from the knowledge of our production team, with over 20 years in printing.

Question

Is print marketing environmentally sustainable?

Answer

Print is more sustainable than many assume, especially when you compare it fairly against digital.

  • The U.S. paper recovery rate exceeds 65%
  • North American forests have grown more than 20% since 1970
  • Digital has its own footprint from data centers, devices, and e-waste
  • Responsible sourcing and recycling keep print's impact low

Choosing recycled stocks and recycling finished pieces makes print a responsible choice.

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