Question
How much should I budget for professional logo design?
Answer
Budget for professional logo design varies widely with who you hire, and the price reflects the strategy behind the mark as much as the drawing itself. It is worth remembering that some of the most famous logos cost almost nothing, so spend guided by the thinking you need, not a number for its own sake.
| Source | Typical range |
|---|---|
| Freelance designer | Roughly $300 to $2,500 |
| Design agency | $5,000 to $50,000 or more |
- What you are really paying for is strategic thinking, not just a finished image.
- Set aside budget beyond the logo for brand guidelines and a full set of file formats.
- Leave room for a first run of printed materials that bring the logo into the physical world.
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