Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How much cheaper is retention compared to acquisition?
Answer
Keeping a customer is dramatically cheaper than winning a new one. Retention vs. acquisition studies put the cost of acquiring a new customer at 5 to 25 times the cost of keeping an existing one.
- The gap: new-customer acquisition can cost 5x to 25x more than retention.
- High ROI: that spread makes retention one of the best returns available to any business.
- How to invest it: loyalty programs, direct mail, and a better customer experience all pay off.
- Physical reminders help: a thank-you postcard or reorder mailer keeps you top of mind between purchases.
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