How large is the graphic design industry?

Graphic design is a large and steady industry. In the United States alone, graphic design services generate well over $15 billion in annual revenue by IBISWorld's count, spanning freelancers, agencies, in-house teams, and print production.

• Freelancers and studios serving small and mid-size businesses.
• In-house creative teams at larger brands.
• Print production, which turns digital files into physical products.

Demand keeps growing as businesses need more visual content across both digital and print channels, from social graphics to the business cards and brochures that carry a brand into the real world.