Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
How durable is the soft touch finish?
Answer
The soft-touch finish is very durable. The laminate resists the everyday hazards that wear down unprotected prints, so cards keep their look through regular handling.
- Fingerprints: the matte surface resists visible smudging.
- Scratches: minor abrasion is buffered by the laminate.
- Everyday wear: it will not peel or bubble under normal conditions.
That resilience makes soft-touch printed products a reliable choice for wallets, purses, and retail environments where pieces take a beating.
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