Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
How durable are lenticular prints?
Very durable. The plastic lens that creates the motion also doubles as a tough protective layer over the printed image beneath it. That shell resists the scratches, moisture, and handling a card or bookmark picks up in a wallet, purse, or desk drawer, and the effect itself never wears out because it is a physical property of the lens.
- Scratch resistant: the rigid lens takes the abrasion, not the print.
- Moisture tolerant: the plastic surface shrugs off light dampness.
- Fade proof effect: the flip, motion, or 3D never degrades over time.
- Holds up well in everyday carry, which is why it suits cards and bookmarks that stay in use.
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