Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Which lenticular effect suits my card's message?
Answer
Match the lenticular effect to the message you want the card to carry. Each effect tells a different kind of story, so the right pick depends on what you are trying to show as the card tilts in someone's hand.
| Effect | Best for |
|---|---|
| Flip | Before-and-after or dual-image concepts |
| 3D depth | Logos and portraits that need dimension |
| Morph | Brands built around transformation |
| Animation / zoom | A short sense of motion or focus pull |
- If you are unsure, flip is the most universally effective choice and reads clearly at a glance.
- Keep the artwork bold and simple. Fine detail can muddy as the lens shifts between frames.
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