Question
How do I choose the right lenticular effect for my card?
Answer
Match the lenticular effect to the message you want the card to carry. Each effect tells a different kind of story, so the right pick depends on what you are trying to show as the card tilts in someone's hand.
| Effect | Best for |
|---|---|
| Flip | Before-and-after or dual-image concepts |
| 3D depth | Logos and portraits that need dimension |
| Morph | Brands built around transformation |
| Animation / zoom | A short sense of motion or focus pull |
- If you are unsure, flip is the most universally effective choice and reads clearly at a glance.
- Keep the artwork bold and simple. Fine detail can muddy as the lens shifts between frames.
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