Question
How can I track which distribution locations perform best?
Answer
The trick is to make each drop point measurable before you print, so scans and visits tell you exactly where response came from.
- Assign a unique QR code or custom URL to each location or batch
- Print a different code for each coffee shop, gym, or community board
- Route the codes to landing pages or UTM-tagged links you can track
- Check your analytics to compare scans and visits by location
Tag first, print second. Retrofitting tracking after the run is printed is nearly impossible.
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