Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Can I target specific households instead of every address?
Answer
Not with Every Door Direct Mail. EDDM delivers to every address on a chosen carrier route, so you cannot skip individual homes. If you need to reach specific households, you switch to a targeted mailing list with standard postage.
| EDDM | Targeted mailing list | |
|---|---|---|
| Who receives it | Every address on the route | Only the households you select |
| Targeting | Geographic only | Homeowners, income, age, and more |
| Cost per piece | Lower | Higher |
| List needed | No | Yes, a purchased or built list |
- Choose EDDM when saturating a neighborhood is the goal and everyone is a potential customer.
- Choose a targeted list when you only want a narrow slice, such as homeowners in one income bracket.
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