Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

How should I set up my pocket folder file for proper rotation on the pockets?

Answer

Pocket folders are printed flat and then folded and glued, so the way your pockets appear on screen isn't how they end up on the finished folder. The pocket designation is based on the flat, unfolded image, so plan your rotation with that in mind.

  • Start from the downloadable template that matches your folder style and size, it shows exactly where the fold lines, glue tabs, and pocket zones fall on the production dieline.
  • Design on the flat layout, not a pre-folded mockup, remembering that the pockets fold up from the bottom of the sheet.
  • Double-check any text or logos that sit on the pocket faces so they read right-side-up after assembly.
  • Keep type and logos inside the safe area, and keep critical artwork clear of fold and glue areas, so nothing is trimmed or lost in the assembled folder.

If you're unsure how a specific element will land after folding, ask your printer to review your file before it goes to print.

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