How do I know which paper stock is right for my folders?

Pick your folder stock based on how the folders will be used and how long they need to survive handling. Thicker stock feels premium and holds up, lighter stock keeps costs down for one-time use.

• Reused across meetings or events: go with a heavier stock that resists bending and wear.
• One-time handouts: a standard weight looks clean and keeps the per-piece price low.
• Client-facing or high-stakes: heavier stock plus a coating conveys quality on contact.
• Large volume giveaways: a lighter stock stretches the budget without looking cheap.

When in doubt, match the stock to the importance of the meeting. Heavier for pitches and proposals, lighter for informational packets.