Question
How much does it cost to mail flyers to a neighborhood?
Answer
Your total cost is the EDDM postage plus the printing. Because EDDM skips the mailing-list expense and uses discounted postage, the per-household number stays low, which is what makes neighborhood saturation practical for small budgets.
| Line item | Typical cost (1,000 pieces) |
|---|---|
| EDDM postage ($0.20-$0.23 each) | $200 - $230 |
| Printing (stock and size dependent) | $80 - $200 |
| Blended per household | about $0.30 - $0.43 |
- Heavier stock and larger sizes push the printing cost toward the top of the range.
- Higher volumes usually lower the per-piece printing price.
- Design and list work are minimal with EDDM since you target by route, not by name.
Run a single route first, measure response, then scale to the ZIP codes that perform.
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