Emma Davis, 4OVER4 print production voice (illustration)
Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What paper should I use for a matte finish with a premium thickness and cream color?

Answer

For a soft, matte look with real heft and a warm off-white tone, a cream uncoated stock is a strong pick. It combines three qualities that are hard to get from a single coated stock.

  • Matte finish: uncoated surface with no shine.
  • Elevated thickness: a substantial, premium feel in hand.
  • Cream color: an off-white base that reads as elegant and natural.

It works especially well for die-cut pieces like menus, where the texture and color add to the upscale impression.

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