What does the paper weight number mean on flyer specifications?

A paper weight number such as 100# tells you how thick and substantial the stock is. Higher numbers mean thicker, heavier paper.

• The number reflects the weight of a set quantity of that paper at its basis size.
• Heavier stocks feel more premium and hold up better to handling.
• For example, 100# Gloss Text is a specific weight option available for flyers.
• Weight is measured within a paper family, so compare text weights with text weights and cover weights with cover weights.