Sofia Ramirez Design & Templates Editor at 4OVER4.COM
Sofia is our design and templates voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What does the paper weight number mean on flyer specifications?
Answer
A paper weight number such as 100# tells you how thick and substantial the stock is. Higher numbers mean thicker, heavier paper.
- The number reflects the weight of a set quantity of that paper at its basis size.
- Heavier stocks feel more premium and hold up better to handling.
- For example, 100# Gloss Text is a specific weight option available for flyers.
- Weight is measured within a paper family, so compare text weights with text weights and cover weights with cover weights.
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