Marcus Chen
Marcus Chen Senior Content Strategist at 4OVER4.COM
Question

What are the best practices for using business cards as advertising?

Answer

Treat the card as a small ad: give it a hook, a reason to keep it, and a clear next step.

  • Include your logo, a short tagline, and one clear call to action such as a QR code or a promo offer.
  • Use a premium stock like 32pt so the card feels substantial and signals quality.
  • Distribute strategically at events, inside shipments, and at partner locations.
  • Refresh the design seasonally so repeat contacts notice something new.

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