How does kraft cardstock affect my business card design?

Kraft stock changes the rules because its natural brown color becomes part of your design. Instead of printing on white, you are printing on a warm, earthy surface, and that affects how every ink color reads.

• White ink does not print on standard kraft, so any area you intend to be white will show as brown instead.
• Dark and bold inks work best, since they hold contrast against the brown background.
• Simple, graphic designs read far better than fine detail or photographic images.
• The texture and tone signal handmade, natural, and sustainable, which is why it suits eco brands, artisans, coffee roasters, and organic food companies.

Lean into the material rather than fighting it. Kraft looks best when the design embraces its raw, tactile character.